Scroll down

Building the
next generation
of business systems.

I connect strategy, data, and operations to help businesses scale with confidence. Currently driving advertiser growth at Amazon Ads across Southeast Asia.

About

A strategic thinker
who thrives at the
intersection of structure
and creativity.

I operate across sales, data, project management, and system design. From building AI agents adopted across markets to launching flagship stores coordinating 10+ teams - I bring order to chaos and turn insights into action.

01

Sales & Account Management

Building trust, closing deals, and making partnerships last. Expertise in high-value client retention and revenue growth.

02

Data & Business Analytics

Turning messy data into simple stories. Dashboards, models, and reporting that power confident decisions.

03

Project Management

Managing cross-functional teams across Design, Build, and Ops to ensure ideas succeed in the real world.

04

Notion System Design

Designing effortless digital ecosystems for internal operations, CRM, and project tracking.

Selected Work

Trusted by
leading brands
across industries.

23 projects
AI Agent for Program Pitch DeckAmazon, 2025
Visual Generation AI Prompt AgentAmazon, 2025
Business DashboardAmazon, 2025
Efficiency Enhancement ToolAmazon, 2025
Apple Social VideoApple, 2024
Project Management SystemFilian TV, 2025
MUJI BoxMUJI, 2024
MAMMAM Eatery & LoungeVietcetera, 2024
Lang SpaLang Spa, 2024
Vero Rebrand & Web IdentityVero ASEAN, 2024
Bakes Store #4The Lab Concepts, 2024
EVA ExhibitionSunlife Insurance, 2023
Breakthrough Energy WebsiteGNS Studio, 2023
Yingtao Brand IdentityAugust Hospitality, 2023
Bakes Flagship StoreThe Lab Concepts, 2023
Mami Cocktails86Proof Hospitality, 2023
Bitis 40Y ExhibitionBitis / Dentsu, 2023
Du (Enough) ExhibitionSunlife Insurance, 2023
Sunlife Hanoi Head OfficeSunlife Insurance, 2023
Sales System SetupThe Lab, 2023
B34CH NFTOP3N, 2022
Shadow LoungeThe Lab Concepts, 2022
Love Is Hard. HIV Prevention Is Easy.HAIVN + US CDC, 2022

Thoughts

Recent
writing.

Nov 2025 Making AI creative generation accessible for everyone Aug 2025 Interview vs. Reality: My first year at Amazon Apr 2025 Making others' jobs sasier

Ready to
build something
that matters?

Get in Touch